Board Members
TransFair USA is guided in its mission to promote equitable trade among farmers,
industry, and consumers by our Board of Directors. With experience in
international development, green marketing, and environmental stewardship,
TransFair's Board of Directors advises our senior management team to ensure
that Fair Trade remains a forward-thinking business model for sustainable
trade.
Tom Bullock
Chairman Emeritus
Susan Clare
Michael E. Conroy
Chairman of the Board
Ron D. Cordes
Theresa Fay-Bustillos
Rick Larson
Carlos Alberto Vargas Leitón
Katy Murray
Paul Rice, Ex officio
President and CEO, TransFair USA
William Rosenzweig
Frank Tsai
Advisory Council members
Kenneth J. Beeby, Attorney (Consultant) Retired Vice-President General Council of Ocean Spray Cranberries
Woody Chittick, VP, Ocean Spray Cranberries, Inc.
Andrew J. Ferren, Esq., Partner, Goulston & Storrs
Barbara Fiorito, Board Chair Oxfam America Advocacy Fund, 2005- ; former Board Chair of FLO International 2005-8
John Hannan, CFO of Riverkeeper
John Henry, Senior Vice-president Grower Relations and CFO of Ocean Spray Cranberries, Inc.
Paul Hodge, Founding Chair of the Global Generations Policy Institute
Tim Horan, former Vice-president of Human Resources Latin America, Gillette Company
Stephen Land, Esq., Partner, Linklaters LLP
Douglas Lind, Founder and Managing Partner of The Sigma Group of America
Joshua Mailman, Sirius Business Corporation
Kim Samuel-Johnson, Director of The Samuel Group of Companies
George Scharffenberger, Special Assistant for International Development Policy and Practice, Office of the Vice Chancellor for Research, University of California Berkeley
Former board members
Miguel Altieri, Ph.D., Professor/Author
Maureen Fenlon, OP, Social Investment Specialist
Kristen Grimm, founder and president of Spitfire Strategies
Paul Hawken, Founder of Smith and Hawken, environmentalist, best-selling author and entrepreneur
Douglass Lind is Founder and Managing Partner of The Sigma Group of America.
Susan Marx, Owner of S.T. Marx and Associates, Management Consultants
Pedro F. Mata, Founder and President of Mata Global Solutions
Ellen Peck, Director of Development, Save the Children
Tom Bullock – Chairman Emeritus
Tom Bullock, the President and CEO of Ocean Spray Cranberries from 1997 until 2000, brings a unique background and set of skills to the task of corporate governance. He is an executive with years of packaged goods marketing experience, a well as an in-depth knowledge of the food and beverage industry. He has served on two corporate boards, the Avedis Zildjian Company (1992-1999), the world-leading maker of cymbals and drumsticks, and Mac-Gray Company, a New York Stock Exchange company (Present), which offers laundry, copier and other services, many using smart-card technology.
As the CEO of Ocean Spray, he introduced twenty new products and executed an overhaul of operations intended to improve customer satisfaction, speed-to-market and operations efficiencies with significant savings. Recognizing the healthy qualities of the cranberry, he initiated research into its medical benefits with Harvard Medical School. The research set industry standards and initial results proved the efficacy of the cranberry as a curative and preventative of urinary tract infections. The research continues on many other health and medical benefits of the cranberry, placing Ocean Spray as an industry-leading agriceutical company. Bullock directed the entire Ocean Spray Marketing and Sales effort from 1983 to 1994 through the period of tremendous growth and prosperity. During that time the company grew from $450 million to $1.4 billion.
Susan Clare
Ms. Susan Clare has been a business consultant and lender in the for-profit and not-for-profit sectors. Most recently she was the Executive Director of a loan fund that provides technical assistance and financing for worker-owned businesses. In this capacity, she worked with many start-up or emerging businesses. Previously she spent ten years as a lender to healthcare and higher education clients with Chemical Bank, and before that, four years as a consultant with Booz, Allen & Hamilton in their healthcare practice. She serves as Treasurer of the board of directors of the Oxfam America Advocacy Fund. Also in connection with Oxfam she is a member of an advisory board for an endowment for COICA, a coordinating body of indigenous peoples from ten countries of the Amazon rainforest.
She serves on the board of the ICA Group, a national not-for-profit organization that seeks to create and save jobs through the development and strengthening of employee-owned and community-based businesses. She also services on the board of the National Coalition Against Censorship and national organization devoted to defending free speech. She has an undergraduate degree in English from Barnard College and Master’s degrees in both business administration and public health from Columbia University.
Michael E. Conroy, Ph. D.
Michael Conroy is a co-founder of Colibrí Consulting - Certification for Sustainable Development, based in Austin, Texas and Oaxaca, Mexico. He recently retired from his position as Senior Lecturer and Senior Research Scholar at Yale University's School of Forestry and Environmental Studies. His research has long focused on new analyses of promoting corporate social and environmental accountability through the development of certification systems, such as Fair Trade, as well as links between current forms of globalization and poverty alleviation.
Michael was a Program Officer at the Ford Foundation from 1994 to 2003; during the first four years he worked in their office for Mexico and Central America; during the last five years he worked in their New York headquarters, all in the field of social and environmental development. He then worked for three years for the Rockefeller Brothers Fund as program director for Democratic Practice - Global Governance.
Michael received his B.A. with Honors in Economics and Latin American Studies from Tulane University in 1968. He then went on to complete an M.S. in Economics (1971) and a Ph.D. in Economics (1972) at The University of Illinois at Urbana-Champaign.
Ron D. Cordes
Ron Cordes has been involved in the investment industry for 25+ years, having founded and sold over this period three companies involved in the real estate investment /management, mutual fund and investment advisory businesses. Most recently, he sold AssetMark Investment Services to Genworth Financial (NYSE:GNW) in 2006, and currently serves as Co-Chairman of Genworth Financial Wealth Management, which is responsible for over $ 18 bb of assets under management for individual and institutional clients.
Ron is a co-author of "The Art of Investing & Portfolio Management", published in 2004 by McGraw Hill, and was recognized as an Ernst & Young Entrepreneur of the Year in 2005. He holds a BS in Business Administration from the University of California, Berkeley.
Ron is also President of the Cordes Foundation, which he established in 2006, and a member of the Board of Regents for the University of the Pacific in Stockton, CA, as well as Chairman of the Advisory Board for the University's Global Center for Social Entrepreneurship. In addition, he serves as a Board member for the East Bay Community Foundation and the Katalysis Bootstrap Fund, a Central America microfinance fund.
Theresa Fay-Bustillos
Theresa Fay-Bustillos was the Executive Director of the Levi Strauss Foundation and Vice President of Worldwide Community Affairs for Levi Strauss & Company for 8 years. She was responsible for leading their corporate social responsibility, philanthropic and employee community involvement activities globally. The Foundation provides almost $10 million in grants in 35 countries to alleviate poverty for women and youth through two mutually reinforcing strategies: preventing the spread of HIV/AIDS and increasing economic and educational opportunities. In addition, the company and foundation have established the Workers' Rights program aimed at educating apparel workers and enforcing workplace rights.
After graduating from the University of California, Berkeley in 1975 and University of California, Los Angeles School of Law in 1980, Ms. Fay-Bustillos became a trial attorney specializing in labor and employment law, voting rights, education and immigrants' rights issues. She litigated class action on complex cases at the U.S. Department of Labor, the Mexican American Legal Defense & Education Fund (MALDEF), the U.S. Equal Employment Opportunity Commission and at the Law Offices of Saperstein, Goldstein, Demchak and Baller. Theresa briefly became an Administrative Law Judge and taught a civil rights litigation class at the University of Southern California Law School before changing careers and moving to the field of corporate social responsibility and philanthropy.
Rick Larson
Rick Larson is Director of Sustainable Ventures at The Conservation Fund, a national land and water conservation organization with a dual mission of environmental protection and economic development.
He previously served as Managing Director for SJF Ventures, a $45 M venture capital fund focused on the clean technology and business services sectors. Prior to his role at SJF Ventures, he held positions with REAL Enterprises, where he was National Director of a nationwide entrepreneurship education program, and with the Cummins Engine Company, where he worked as a shop floor supervisor and controller in manufacturing. Larson earned an MBA from the Yale School of Management, and a BA from Amherst College. Larson enjoys traveling, tennis, snow skiing, tree house-grade carpentry and spending time with his family.
Carlos Alberto Vargas Leitón
Carlos Vargas began his work with cooperatives in 1979 with CoopeSanta Elena R.L. in Monteverde where he was the general manager for 18 years. From 1997 to 2004 he worked as general manager of COOCAFE based in San Jose, Costa Rica. Carlos was responsible for the marketing and coffee sales of nine COOCAFE affiliated cooperatives. Aside from his management experience, he has supervised other developmental and financial projects with Tostadora de Café, and worked on evaluations of production and industrialized coffee. He received a Bachelor degree in Finances Business Administration with an emphasis in Finance from the Universidad Interamericana in 2002, and is completing his Masters degree in General Management. His educational background includes studies of Cooperatives and Rural Development in Israel (1989), and Leadership Management in Cost Rica (1997). Actually he works as CFO of CoopeTarrazu R.L., one of the largest coffee cooperatives in Costa Rica.
Katy Murray
Ms. Murray brings nearly 15 years of combined accounting/financial and executive management experience to TransFair USA. She currently serves as Taleo's Chief Financial Officer and is responsible for Taleo's worldwide financial operations. Most recently, Ms. Murray served as CFO of EXL Services, Inc., a leading provider of value-added offshore business process outsourcing solutions. In this role, she was responsible for leading the company's global finance operations including accounting, financial planning and analysis, strategic planning, treasury, investor relations and compliance.
Prior to EXL, Ms. Murray served as executive vice president and CFO at i2 Technologies, a multinational supply chain management software company. Ms. Murray spent nearly eight years at i2 Technologies where she held various leadership positions within the finance and accounting organization. As CFO of i2, she was responsible for worldwide accounting, financial planning and analysis, financial and reporting systems, treasury, and SEC reporting, among a variety of other responsibilities. Prior to i2 Technologies, Ms. Murray worked for more than four years at Paymentech, the largest US based processor of internet transactions as a Director of Accounting. Ms. Murray holds a Bachelor and Master's degree in Accounting from LSU and she is a Certified Public Accountant.
Paul Rice - Ex-Officio
Paul opened TransFair's first "national headquarters” — a one-room office in a converted warehouse in downtown Oakland — in late 1998. Paul came to Fair Trade by way of the mountainous Segovias region of Nicaragua, where he worked for 11 years as a rural development specialist. While in Nicaragua, Paul founded and led a highly successful organic coffee export cooperative called PRODECOOP, introducing him to the transformational power of Fair Trade. Subsequently, Paul served as strategy consultant and development advisor to 22 cooperative enterprises throughout Latin America and Asia, helping them become more competitive, democratic and self-reliant. His first-hand experience over the last 20 years in the development of cooperative coffee export ventures around the world is unparalleled in the U.S. coffee industry. Paul has become a leading advocate of market linkage and enterprise development as core strategies for farmer empowerment and sustainable development
Paul holds an Economics and Political Science degree from Yale University and an MBA from the Haas School of Business at UC Berkeley. In 2000 he received the prestigious international Ashoka Fellowship (www.ashoka.org) for his pioneering work as a social entrepreneur in the Fair Trade movement. In 2001 Paul was recognized by the AVINA Foundation for his "leadership for change.” Paul was also honored by the Klaus Schwab Foundation for Social Entrepreneurship (www.schwabfound.org) as one of the world's top 40 Social Entrepreneurs in 2002. Paul has authored several publications, including Sustainable Coffee at the Crossroads (Consumer Choice Council, 1999), which analyzes the market potential for sustainable coffee in the United States. More recently, Paul spoke on Fair Trade at the World Economic Forum in Davos, Switzerland, in January 2004.
William B. Rosenzweig, Managing Director, Physic Ventures
William B. Rosenzweig has spent twenty years integrating the practices and perspectives of an entrepreneur, venture investor and educator. Will is co-founder and Managing Director of Physic Ventures, LP, the first venture capital firm dedicated to investing in keeping people healthy by providing capital and expertise to science-based, consumer-driven health and sustainable living companies. Based in San Francisco, the firm's strategy is to capitalize on major economic, social and political trends shaping the rapidly evolving landscape of personal and planetary health.
At Physic Ventures, Will serves as a member of the board of directors of GoodGuide, Pharmaca Integrative Pharmacy, Attune Foods, EnergyHub, and Own.
As an entrepreneur, Will has been involved as a founder and executive of more than a dozen ventures. Will was founding CEO (and Minister of Progress) of The Republic of Tea, an award-winning specialty tea company that is credited with creating the premium tea category in the United States. He has played key leadership roles at Odwalla, Leapfrog Toys, Brand New Brands, Hambrecht Vineyards, Kingdom of Herbs, Great Spirit Ventures, and Winetasting.com.
From 1999-2007, Will served on the faculty of the Haas School of Business at University of California, Berkeley, where he taught the MBA courses in Social Entrepreneurship and Social Venture Development. He continues to serve as advisor to the Global Social Venture Competition and has been a visiting faculty member at London Business School.
Will was an early team member to the Rockefeller Foundation's ProVenEx Fund, an investment vehicle seeking "double bottom line returns" in for-profit businesses. He was the co-project director and co-author of Rockefeller Foundation-sponsored research on Social Impact Assessment and design methodologies for measuring and monetizing the social value generated through social focused businesses.
Will also co-authored The Republic of Tea: How an Idea Becomes a Business (Doubleday 1992, 1994), a bestselling book that chronicles the start up of a new venture.
Frank Tsai
Mr. Tsai is a partner in FLG Partners, a premier CFO firm in the San Francisco Bay Area that provides CFO services to public and private companies and non-profit organizations. Frank has nearly thirty years of experience as either CEO or CFO of small and large companies. He is a co-founder and vice-chairman of Community Bank of the Bay, a community development bank in Oakland. He was the CEO of Working Assets Money Fund, at the time the largest socially responsible money market fund in the country with more than $240 million in assets. He served as president of the Social Investment Forum. He also started an HMO in Chicago that he took public in 1983.
Mr. Tsai has a MBA from Northwestern University's Kellogg Graduate School of Management and an MPH from the University of Minnesota School of Public Health. He also has training as a community organizer from the Industrial Areas Foundation.
