Honest Tea Partners With Transfair USA to Expand Reach of Fair Trade Certified™ Tea

Certification of Lemon Black and Peach White Coincides with Distribution Partnership with Coca-Cola Enterprises

Bethesda, MD, July 24, 2008 – Honest Tea®, makers of the nation's top-selling organic bottled tea, announced today that two of its newest varieties, Lemon Black Tea and Peach White Tea, will contain Fair Trade Certified™ tea leaves. Labels of both teas will soon carry the Fair Trade Certified mark, a simple way for consumers to know their tea was produced by suppliers that meet high standards for equitable pay and safe working environments.

Honest Tea's Lemon Black and Peach White varieties were introduced in February 2008 as part of the company's continuing mission to offer healthier, USDA-certified Organic teas. Today's announcement coincides with the announcement that Honest Tea will be launching distribution with Coca-Cola Enterprises Inc. (CCE) on the West Coast. 

"By converting these teas to Fair Trade Certified at the same time that we are launching with Coca-Cola Enterprises, Honest Tea is making an important statement about the way we intend to continue to build our brand and our mission," said Seth Goldman, President and TeaEO of Honest Tea. "Our partnership with CCE will give Fair Trade Certified tea an unprecedented reach and scale – and help us make a material difference in our supplier communities."

Honest Tea was the first company to introduce an organic bottled tea in 1999 and the first to produce a Fair Trade Certified bottled tea in 2003. Fair Trade certification ensures that the tea garden workers earn a fair wage and that the suppliers meet TransFair USA's strict criteria for equitable pay and safe working environments.

"We are delighted to see high-integrity companies such as Honest Tea embrace Fair Trade Certified," said TransFair USA's President and CEO, Paul Rice. "The ready-to-drink beverage aisle is among the most visible areas in the store, these high-quality products have the ability to appeal to a greater number of shoppers. This ultimately means more money back to farmers."

About Honest Tea
Honest Tea is the nation's top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and calories than most bottled drinks. Honest Tea's product lines include: Honest Tea ready-to-drink teas, Honest Ade thirst quenchers and Honest Kids drink pouches. All varieties are USDA-certified Organic. The beverages are sold in tens of thousands of outlets throughout the country and the company has been repeatedly ranked in Inc. Magazine's annual list of the 500 Fastest Growing Companies in the United States. For more information, please visit: www.honesttea.com.

About TransFair USA

TransFair USA is the only independent, third-party certifier of Fair Trade Certified products in the United States. TransFair USA audits and certifies transactions between U.S. companies offering Fair Trade Certified products and their international suppliers to guarantee that the farmers and workers producing Fair Trade Certified goods were paid fair prices and wages. TransFair USA certifies coffee, tea, herbs, vanilla, cocoa, chocolate, rice, sugar, bananas, flowers and honey. www.fairtradecertified.org