TransFair USA | Fair Trade Certified Label Abuse Report

Identifying Abuse of the Fair Trade Certified Trademark and Label:
Protecting the Gold Standard

A model long respected in business tradition, third-party certification provides a credibility advantage in today’s increasingly sensitive business climate. Equally important, third-party certification is a system consumers can trust.

The term “Fair Trade Certified™” and the Fair Trade Certified label are the gold standard of integrity that stands for a rigorous process of licensing. Increasingly, consumers will accept no substitute.

Click here to view the Requirements for Use of TransFair USA's Fair Trade Certified Logo.

TransFair USA makes every effort to protect partners who comply with the certification system as well as consumers who count on its integrity. In some cases, businesses that are not TransFair USA licensees use the term "Fair Trade Certified" or the Fair Trade Certified label; in other cases licensees may use the term or label incorrectly. Often, this misuse is simply a mistake. But, if the label is used incorrectly it harms the veracity of the model for all stakeholders. Therefore, we ask the help of our licensed partners and consumer allies in identifying and reporting instances in which the term "Fair Trade Certified" or the Fair Trade Certified label are displayed in an incorrect or potentially misleading manner.

Mark the box below that best describes how you have seen TransFair USA's Fair Trade Certified mark used inappropriately:
sticker on a product (package, bin, airpot/urn, etc.)
printed packaging
on a promotional display
in general promotional literature of the retail location
in general promotional literature of the associated product/brand
other
Describe how the Fair Trade Certified label is being used incorrectly (for example, "The label makes it look like all the coffee in the store is Fair Trade." or "The label is on a product that is not currently certified by TransFair USA." Click here to see a list of products certified by TransFair USA.)
In the box below, please write the associated product's full brand name/company name, including a phone number and address (if available).
In the box below, please write the name of the retail location including name of store, phone number and full address, including town and zip code.

So that we may follow up, please write your name and contact information in the fields below.

Name
Phone Number
Email Address
City
State

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