Every October, TransFair USA engages licensees, retailers, activist partners, consumers and the media in a month-long campaign to promote awareness and sales of Fair Trade Certified products. In 2008, FTC products were sold in more than 18,000 stores in the United States. 2008 premium payments from TransFair USA licensees nearly doubled from 2007 levels, enabling organizations to invest nearly 30 million dollars in community-elected development projects. This year’s theme, 31 Days – 31 Ways, offers opportunities to make every day a Fair Trade day in October.
Download Fair Trade Month 2009 Partner Program PDF
Download Press Release Template
Download Flower Impact Stories PDF
Download Fair Trade Month 2008 Recap
Join the Fair Trade Month 2009 Flickr group!
Timeline
August 1: Notify TransFair by this date of your Adopt-a-Day sponsorship intentions
August 20: First e-mail campaign begins with Consumer Call To Action
September 1: Fair Trade Month 2009 consumer facing website launches
October 1-31: “31 Days - 31 Ways” daily Twitter and Facebook posts
October 1-31: Post event information in advance and remember to upload event stories and photos to www.FairTradeMonth.org once it occurs.
Coming soon - Impact story downloads, web site banners, widgets, and more! Check back or contact your TransFair USA account manager for details.